How much do influencers from the popular Thai platform MThai charge for sponsorships?

If you’re an advertiser looking to break into the Thai influencer scene or a Western influencer aiming to engage with content creators in Thailand, this article will serve as a guide to pricing for MThai collaborations.

📊 MThai Influencers Charge More Than 1,000 Baht Per Social Post

Influencers on MThai typically charge a minimum of 1,000 baht per social media post. However, the actual cost may significantly exceed that figure depending on the specific MThai influencer hired and the type of marketing collaboration.

The world of influencer marketing continues to thrive globally, and Thailand is no exception. In Thailand, Kapook influencers are rising rapidly in popularity, and they are consistently getting hired to promote brands and products.

This article will explore how much Kapook influencers are charging in 2025 and what rates American businesses can expect to pay for influencer marketing campaigns in Thailand.

🌟 What is a Kapook Influencer?

Kapook is a well-known Thai website that provides lifestyle and entertainment content covering a wide range of topics. As one of the leading portals in Thailand, Kapook has over 8 million unique visitors each month and has created a great deal of popular content within its niche.

The Dek-D platform serves as a social media hub for Thai youth, attracting attention from individuals both locally and internationally. Many regard it as Thailand’s answer to the American website Reddit.

The Dek-D website and its affiliated mobile applications have gained popularity among young Thais who utilize these platforms to share their personal writing and engage with others of similar interests. With such heavy usage among the younger demographic, it has become a valuable asset for marketers looking to reach a wider audience.

When it comes to influencer marketing on social media, Facebook still reigns supreme in Vietnam.

Although TikTok has seen substantial growth, especially among the youth, Facebook consistently has the highest usage across all demographics in the country.

Vietnamese brands looking to partner with social media influencers should consider Facebook as their first option.

📈 Why Facebook Influencers Are Popular in Vietnam

Social media influencers in Vietnam can command big marketing budgets for their Facebook promotional services.

According to some reports, at least a third of TikTok users are between 18 and 24 years old. Therefore, businesses and brands should target TikTok users by partnering with influencers to reach this elusive demographic.

Vietnamese TikTok is especially attractive for companies to market their products using influencer advertising. This is the 2025 pricing model for collaborating with TikTok influencers in Vietnam.

📊 Pricing Model for TikTok Influencers in Vietnam

TikTok influencers in Vietnam generally use a performance-based pricing model, which means the rate for each influencer can vary depending on how popular they are, their niche, and what kind of deliverables brands can expect.

Zalo is the underdog of social media platforms but is incredibly popular in Vietnam. It’s packed with features, privacy, and ease of use, and it’s now gaining traction in the USA. Companies looking to target Vietnam for marketing, especially ads, are jumping on board, as seen with large companies like Samsung.

Part of this plan includes influencer marketing. Brands looking to collaborate with Zalo influencers need to know how much they will pay and how much Zalo influencers expect to earn.