When marketing with Lotus influencers in Vietnam, it’s important to understand how they charge for their promotional collaborations. The most commonly asked question is “how much do Lotus influencers charge for promotional posts?”

Let’s delve into the answers to that question that American brands would be asking in 2025 and communicate them to the Lotus influencers in Vietnam.

⚖️ Legal Requirements to Consider When Collaborating with Lotus Influencers in Vietnam

Vietnam does not have an advertising-specific legislation that covers influencer marketing as of 2023. Instead, such activities are scattered across various laws.

Influencer marketing is flourishing in Vietnam. In recent years, Vietnamese influencers and bloggers have been creating successful campaigns for international brands. If you’re looking to tap into that market, Blogspot is one of the most widely used platforms in Vietnam.

In fact, Blogspot is the most popular platform for bloggers across Southeast Asia. If you want to reach Vietnamese audiences, Blogspot will give you the biggest bang for your buck.

If you’re an American brand looking to partner with influencers from Vietnam’s Mocha platform, you’ll want to know how much you can expect to pay for promotional posts.

Mocha is a dedicated streaming app popular in Vietnam. The platform aims to compete with TikTok and has been making waves since 2021.

The app is owned by the Vietnam Multimedia Corporation (VTC), a state-owned enterprise. It’s also a subsidiary of the Ministry of Information and Communications (MIC).

Viber is the top messaging platform in Vietnam, boasting around 47 million active users regularly sending over 1 billion messages daily.

In terms of Vietnam’s social media landscape, influencer marketing through Viber is analogous to collaborations on Facebook or Instagram in the West.

Viber influencers are heavily engaged with their audiences, and utilizing their reach and impact can afford brands an unparalleled advertising opportunity within the Vietnamese intercultural communication system.

In the sprawling digital landscape of marketing, platforms evolve and trends shift. As of 2025, Vietnamese influencers are making waves on a platform many Western brands may overlook—WeChat.

WeChat, a widely-used messaging app in China, is quickly gaining traction among Vietnamese influencers targeting Chinese consumers.

If you’re looking to expand your brand into the Chinese market, we’re breaking down everything you need to know when collaborating with Vietnamese WeChat influencers.

Pinterest is more than a visual discovery tool. It’s also a thriving place for brands to connect with influencer partners in Southeast Asia. Love it or hate it, it’s a necessary tool for digital marketers.

If your target audience includes Vietnam, you’ll want to familiarize yourself with the local Pinterest influencer market and pricing standards.

💰 The cost of working with Pinterest influencers in Vietnam

Pinterest doesn’t have the same predilection for influencer marketing that other platforms have. Influencers on Pinterest are not generally as transparent with their pricing.